了解酒店設(shè)計(jì)市場營銷工作，營銷部經(jīng)理的崗位和職責(zé)！

負(fù)責(zé)酒店的營銷工作，制定營銷計(jì)劃，組織和招徠客源，掌握市場信息，做好內(nèi)外協(xié)調(diào)溝通，確保酒店取得良好的經(jīng)濟(jì)效益和

社會效益。
1、在總經(jīng)理領(lǐng)導(dǎo)下，全面負(fù)責(zé)酒店設(shè)計(jì)市場開發(fā)、客戶管理和產(chǎn)品銷售等方面的工作。定期組織市場調(diào)研，收集市場信息，分析市

場動向、特點(diǎn)和發(fā)展趨勢，制定市場銷售策略，確定主要目標(biāo)市場、市場結(jié)構(gòu)和銷售方針，并在報(bào)總經(jīng)理審批后組織實(shí)施；
2、根據(jù)酒店的近期和遠(yuǎn)期目標(biāo)、財(cái)務(wù)預(yù)算要求，協(xié)調(diào)與前廳部、客房部的關(guān)系，提出銷售計(jì)劃編制原則、依據(jù)，組織銷售部人

員分析市場環(huán)境，制定和審核酒店客房出租率，平均房租及季節(jié)銷售預(yù)算，提出酒店價(jià)格政策實(shí)施方案，向銷售部人員下達(dá)銷

售任務(wù)，并組織貫徹實(shí)施；
3、掌握國內(nèi)外產(chǎn)品市場的動態(tài)，每周在總經(jīng)理主持下，分析銷售動態(tài)、各部門銷售成本、存在問題、市場競爭發(fā)展?fàn)顩r等，提

出改進(jìn)方案和措施，監(jiān)督銷售計(jì)劃的順利完成；
4、協(xié)調(diào)銷售部和各經(jīng)濟(jì)組織的關(guān)系，經(jīng)常保持同上級旅游管理部門、各大旅行社、航空公司、鐵路客運(yùn)站和本地的商社、辦事

機(jī)構(gòu)、政府外事部門的密切聯(lián)系，并通過他們與客戶建立長期穩(wěn)定的良好協(xié)作關(guān)系；
5、提交酒店重要銷售活動和參加國際、國內(nèi)產(chǎn)品展銷活動實(shí)施方案，組織人員．準(zhǔn)備材料，參加銷售活動，廣泛宣傳本公司產(chǎn)

品和服務(wù)，對銷售效果提出分析，向總經(jīng)理報(bào)告；
6、聯(lián)系國外駐本區(qū)商社、公司等客戶和國內(nèi)外旅游商，掌握客戶意向和需求，并提出簽訂銷售合同、包房合同向意向和建議，

并提出銷售計(jì)劃和價(jià)格標(biāo)準(zhǔn)；
7、定期檢查銷售計(jì)劃實(shí)施結(jié)果，定期提出銷售計(jì)劃調(diào)整方案，報(bào)總經(jīng)理審批后組織實(shí)施；
8、掌握酒店價(jià)格政策實(shí)施情況，控制公司團(tuán)體、散客及其不同客季節(jié)和價(jià)格水平，定期檢查平均房租計(jì)劃實(shí)施結(jié)果，及時(shí)提出

改進(jìn)措施，保證酒店較高的平均房租水平；
9、定期走訪客戶，征求客戶意見，掌握其他酒店的出租率、平均房價(jià)水平，分析競爭態(tài)勢，調(diào)整產(chǎn)品銷售策略，適應(yīng)市場競爭

需要；
10、參加酒店收款分析會議，掌握客戶拖欠款情況，分析原因．負(fù)責(zé)客戶拖欠的催收組織工作，減少長期拖欠的現(xiàn)象；
11、培訓(xùn)和造就一支不同年齡和不同層次的酒店銷售專業(yè)隊(duì)伍；
12指定銷售部管理制度、工作程序，并監(jiān)督貫徹實(shí)施。嚴(yán)格控制酒店銷售費(fèi)用開支，簽發(fā)開支范圍和標(biāo)準(zhǔn)，監(jiān)督銷售費(fèi)用的使

用。

  Anqing marketing, the roles and responsibilities of the Marketing Manager!

Responsible for the hotel's marketing, marketing plan, organize, and to attract tourists, to grasp market

information to do internal and external coordination and communication, to ensure that the hotel made good

economic and

Social benefits.
1, under the leadership of general manager with overall responsibility for the work of the hotel market

development, customer management and product sales. Organize regular market research, gather market information

and analysis of the City

Field trends, characteristics and development trends, development of marketing strategies, identify key target

markets, market structure and marketing strategy, and organize the implementation after the approval of the

general manager;
2, according to the hotel's immediate and long-term goals, financial budget requirements, the relationship of

co-ordination with Front Office, Housekeeping, put forward the principle of sales planning, based,

organizational sales people

Members to analyze the market environment, to develop and review a hotel room occupancy rate, average room

rates and seasonal sales budget, the proposed hotel pricing policy implementation plan, sales to the sales

personnel of the Department issued

Sale of the task, and organize the implementation;
3, to grasp the dynamics of domestic and foreign product markets, a week under the auspices of the general

manager, analyze sales trends, various departments in cost of sales, there are problems, market competition and

development, to mention

Out to improve the programs and measures to the successful completion of supervision of the marketing plan;
4 to coordinate the relationship between sales department and the economic organization, and keep the same

superior travel management departments, tour operators, airlines, railways, bus terminal and a local trading

company, work

Organizations, government foreign affairs department in close contact, and through their long-term stable good

cooperative relations with customers;
Submitted hotel sales activities and participating in international and domestic product marketing activities

in the implementation of programs, organizations staff. Prepare materials, and participate in sales activities,

and widely publicize the production of the Company

Products and services, sales effectiveness analysis, report to the General Manager;
6, in this area contact the foreign trading companies, customers and domestic and foreign tourism providers,

master customer intentions and needs, and propose a contract of sale, private dining contract to the intent and

recommendations,

And proposed marketing plan and price standards;
7 results of the implementation of the sales program of regular inspection, periodic sales plan to adjust the

program, the general manager for approval, organization and implementation;
, Master hotel pricing policy implementation, control of a body corporate, individual, and its off season and

the price level, the average rent of the periodic inspection scheme implementation results in the timely

submission

Improved measures to ensure that the hotel a higher average rent level;
9, regular visits to customers, consultation with customers, to grasp the other hotel occupancy rate, the

average price level, analysis of the competitive situation, the adjustment of product sales strategy, adapt to

market competition

Needs;
10, to participate in the analysis session of the hotel receivables, grasp the arrears situation, analyze the

causes. Responsible for customers in arrears collection organization, to reduce the phenomenon of long-term

arrears;
11, training and bringing up a different age and different levels of hotel sales professional teams;
12 specify the sales department management systems, work procedures, and supervise the implementation of the.

Strict control of the hotel sales expenses, the issue of expenditure ranges and standards, and supervision of

the cost of sales to

With